Monday, September 27, 2010

Satellite Media Tour

click for slideshow Had my first experience with a satellite media tour last Tuesday (9/20). An expert sits in a studio while news organizations around the US (or world) ask them questions.  In this case we had a researcher who had an new study on women with HIV. There was a 2nd interviewee with HIV who had set up support groups for women. We did 23 interviews with TV and radio stations or programs between 6am to 11:30am. A few interviews lasted 15-20 minutes while others went only a couple of minutes long. Some of the stations were one right after the other. They would say good bye to one and 10 seconds later hello to the next.  The markets ranged in size from number 1 and 2, NY and Chicago, to 172, Hannibal MO,. The difference between radio and television was funny. On TV the two were sitting up straight while smiling and looking in the camera. During radio, they were kicked back and generally not looking at anything, but maybe each other and occasionally with eyes closed . I am still amazed at how productions such as this come together. The producer was from Atlanta, the satellite truck from Alabama, the group organizer Dallas, and the client from New Jersey. Only the researcher was from Cincinnati. Well, most of the six crew (Including myself directing just two cameras) was local.   All these elements come together for one six hour period to get the message out, through a one-on-one interviews, that will reach across the US.

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